The two-time heavyweight champion of the Manchester-based Conflict Muscle Therapy and Recovery brand has been backed by the world.
The Olympic gold medalist, who has been using the full range of Pulsrol’s vibration massage equipment for nearly five years, will also join the company’s board of directors in advisory capacity. Business Life Reports
Joshua was first introduced to muscle recovery technology when he met Pulsrol founder Paul McCabe during a 2016 combat camp.
Pulsrol devices are used by some of the country’s leading sports teams and organizations such as British Rowing, British Gymnastics, Norwich City FC and Middlesex CCC.
Joshua said: “Joining the Pulsroll family as an investor and ambassador is just the beginning. I’m looking forward to helping the next generation of retrieved technologies develop. Even when I’m not training, I’m using, so I know how they help me every day.
“Of course, your muscles and body have to work hard to prepare for the next fight. I firmly believe that recovery is key to maintaining performance.
“I use all the products regularly, but I don’t go anywhere without my mini gun, which is easy to carry around and anywhere, anytime.”
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Mr McCabe added: “Joining Anthony Joshua Pulsrol is a complete game changer for this business, and if I am personally honest with myself.
“I’ve been following JJ since the 2012 Olympics and I’m a big fan of boxing, but this contribution isn’t just because he’s the best boxer in the world. Is one of the best models.
“When we were chatting and he told me that he has been using our products for almost five years, even holding a mini gun in his car glove box, we had to get involved. And I can’t help but welcome him to our board as an investor and expert advisor.
“It’s a dream come true and it’s the beginning of an exciting future for both of us as we enter the next phase of pulsar development.”