Shang Chi and the symbols of the ten colors. Disney Plus is due in mid-October – but its delayed release on Streamer could affect its box office performance.
Speaking during the company’s Q3 earnings call on August 12 (per. deadlineDisney CEO Bob Chipak has revealed that Marvel’s Sheng Chi will arrive at Disney Plus 45 days after its September 3 theatrical release.
Named after an “exciting experience” of Chepak, Sheng Chi Day and Date will simultaneously release a release that Black Widow returned in July – but will it work?
Initially, Shang Chi was to be launched exclusively in cinemas on September 3, however, with the rise of various Delta cases leading to the spread of coveted cases in some parts of the world, Disney has launched the Marvel movie streaming platform. Decided to bring on the form. .
The arrival of Disney Plus, however, will not come until mid-October. Chipek referred to the “last-minute conversion process.” Collider), Especially because of the deal, it already existed with theater chains for Sheng Chi, as the main reason behind the entertainment giant’s decision.
Details on Shang Chi’s extraordinary release schedule Comicbook.com, Chapek said: “[It’s]It’s going to be an interesting experience for us. [Disney Plus] After going to the theater for 45 days, there will be another data point that will inform us of our actions going forward on our topics.
It seems that Disney does not want to risk further bloodshed between itself and the theater chains.
The National Association of Theater Owners (NATO) Hit hard Disney’s decision to release Marvel at the same time in cinemas and Disney Plus – a choice that NATO claimed was a major reason for the decline of the Black Widow at the big box office.
So it appears that Shang Chi’s delayed decision to launch Disney Plus is twofold: pleasing theater owners and enabling them to make as much money as possible from ticket sales over a six-week special period. And Allows Disney to see if the audience prefers the 45-day theater release window (and later delays the Disney Plus launch) on a one-day and date release schedule.
The problem with the latter is that there are Marvel fans (and moviegoers in general). in advance Instead of watching Sheng Chi on the big screen, he decided to catch up on Disney Plus in October.
I learned that is Disney is Disney Plus ar Marvel Studios has decided that Sheng Chi will not be released on Disney + with premiere access (+30 to watch it). You receive 0 from me. I’ll see it when it hits Disney + for free. ” Don’t go to theaters until the epidemic is over.August 13, 2021.
This is understandable, especially in the United States, where delta diversity is growing rapidly. Of course, some Marvel fans wait for Shang Chi to be ruined, but, if viewers feel unsafe to go to the theater while climbing the coveted cases, it is possible that many will wait to land on Disney Plus. Will (and mute specific words on social media to prevent spoilers).
Will Shang Chi’s delay affect Disney Plus’ box office performance? We think, yes.
The film manages to entertain as well as inform, on American Labor Day. Should Do well at the end of the holiday (and sell plenty of tickets at the global box office).
Given that the thesis will be available for free in the homes of Disney Plus users just 45 days after its release, we suspect that many Marvel fans will be waiting to see it in October – and that would be another big blow. Marvel and Disney profit margins for the theater industry and, through proxies.