After months of speculation and speculation, Facebook’s range of smart glasses is finally here اور and as a ray of collaboration that packs a built-in camera and portable battery into the lifestyle brand’s classic salutes. His style and prestige are far beyond dirty Google Glass Past models
Retailing at $ 299/9 299, and launching today (September 9), these smart glasses mark the latest in Facebook users’ hardware, and come amid a wave of success in this area. , Oculus becomes de facto owned by Facebook VR headset Manufacturer for our times.
It is worth noting, first of all, that these smart glasses are called ‘Ray Ban Stories’ – also an indication of the feature of Instagram stories, we assume – they were immediately introduced as lifestyle products. And position as wearable second. However, it is not surprising that Facebook wants to pig back Raybank’s reputation instead of relying on its controversial reputation as a data-hungry social media and advertising giant.
There are many of us who are waiting for the smart glasses to catch up in the world of technology, but there are always obstacles along the way. To improve their digital habits.
Smart Glasses have long held the position of ‘Jack Summer’ – even if they are affordable for people with disposable incomes, Mark clearly, and manufacturers generally strive to make them feel like a cool lifestyle product. .
But Ray Ban’s stories are well-kept to change people’s minds about it. With the exception of a high asking price, these smart glasses are relatively flexible and flexible in their use, enabling them to easily forward photos and videos on Facebook-owned apps (or for use elsewhere). Are downloaded to your phone).
A comfortable fit, intuitive inputs and decent call quality will also go a long way towards making stories feel like everyday devices, rather than weird gadgets that are built entirely for tech obsession.
They also benefit from Ray Ban’s design styling, and may be able to become mainstream through the solid reputation of the cute and long-lasting sunglasses brand – especially when a variety of styles and here They even consider the prescription lens options.
We go into more detail in our entirety. Review of Ray Ban stories. – But there’s a big problem that needs to be addressed here, and Snap has already done a lot.
This town is not so big for both of us.
In 2016, Snap Inc. released its first pair of Spectacles – smart glasses with built-in cameras and a beautiful, round shape that you could buy at machines sold across the United States, before online sales began. Consumer excitement around Spectacles has waned since that high point, despite three consecutive releases in 2018 and 2019, and Snap as a ‘camera company’ rather than a social media net. Despite switching to.
There are some important differences between Ray Ban stories and spectacles – mostly in the latter’s circular footage and VR recording capabilities. (As stated in a Snap Press release, “Images from both cameras come together to create a geometric map of the world around you. With this new sense of depth, you can experiment – and repeat.” Imagine for a second you were transposed into the karmic driven world of Earl.
But the basic idea is the same, like a hardware peripheral that turns colored glasses into a socially ready camera for instant video sharing. The battery life is similar, offering about four hours of charging via a USB-C charging case.
When this point was emphasized in a briefing, Monisha Prakash, Director of Product Management at Facebook Realty Labs, claimed that “we think Rayben’s stories are very different” and both points could be true.
We talked to Snap about the competition coming from Facebook, and while the company wouldn’t be willing to comment directly on the issue, it did provide some useful insights into who the spectacles really are these days.
“Specs 1 and 2 are seen as consumer devices. Spectacle 3, while available for sale, was a fashion forward, creator-focused product, and Spectacle 4 is not a consumer product.
From the consumer market, Facebook is still targeting inspiring and business-oriented gadgets that have become spectacles. As snap Blog post Back in May, it was said, “Spectacles are not for sale – they are for augmented reality creators the way we communicate, live and explore the world together through AR experiences.” Are. “
Facebook’s smart glasses, with their mainstream design and basic app image / video editing capabilities, seem to be pursuing a market that Snap has already abandoned.
The greatest form of flattery.
This is not the first time that Facebook has paid close attention to the release of SnapChat. It is widely accepted that Facebook has copied the SnapChat app’s missing stories feature for both the Facebook platform and Instagram itself (Which the CEO admitted.).
Through all accounts, good ideas are copied all the time – especially on social media – and the mechanics of these stories have been so popular that Twitter recently tried to introduce its ‘flat’ spin on it (and Failed)
But that doesn’t have to be the case. Oculus, owned by Facebook, has been a major innovator in the field of mixed reality, leaving rivals such as HTC, HP and Vive behind. So it’s a shame that, in the world of smart glasses, Facebook’s new challenge is to replicate the first spectacles on a large scale instead of bringing many new ideas to the table.
Zuckerberg had teased a lot before. “Clean things“Ray Ban will tell stories, but it is clear that the real potential of these devices is long-term.
Ray Ban Stories is just the beginning for Facebook, especially when it comes to AR, or augmented reality, which will be a repetition of these smart glasses in the future – no doubt that the digital and physical world More can be found in science. Fi fashion compared to recording camera footage to share on your social media feeds.
“We have a multi-year partnership with Facebook,” says Jia Rainer, Ray Ban’s Global Brand Director.
Facebook also tells us that “it’s no secret that we’ve always wanted to make AR glasses available – but the technology to supply AR glasses to real consumers has been shut down for years now. It’s about taking a style that you already know and like and make them * more * useful. Provides convenience, and they will get better from here. We hope this is an important step towards normalizing smart glasses and resolving important consumer questions.
True AR experiments baked in smart glasses aren’t here yet, but we can look at Oculus Quest 2, which recently received a firmware update to help AR developers start creating content for the device. Can do This allows VR users to look out of the headset and into their surroundings.
AR games aren’t filling the Oculus platform yet, but Facebook is preparing its vast Oculus install base for a while – and it will certainly be with Ray Ban stories. If these smart glasses achieve any traction, Facebook’s audience will be accustomed to devices that can begin to enhance the AR experience.
It’s just a shame that, after having the resources to do not one but four repetitions of springs in front of someone else, Snap’s innovative ideas were overwritten by its heavyweight rival.