To provide more growth opportunities for D2C (direct customers) companies, owned by Walmart Flip cart Has announced the launch of ‘Flipkart Boost’ which will provide end-to-end support to emerging brands in India including planning, advertising, cataloging, logistics, quality control and mentoring.
Through the service fee model, Flipkart Boost will shortlist and nurture brands based on clear standards.
How Flipkart Boost works.
The whole idea is to help business brands that can be done with expert guidance. Basically, selected brands will be able to take advantage of Flipkart’s expertise across domains.
Brands can apply directly to the Flipkart seller platform, of which 100 brands will be selected for the program this year.
Flipkart will select brands through Pitch Day, and select individuals will also have the opportunity to receive potential funding from leading venture capital funds and a network of active investors in the D2C space.
Participating investment partners include A91 Partners, DSG Consumer Partners, Fireside Ventures, Matrix Partners India, Sequoia Capital India and Stellar’s Venture Partners.
Selected brands cover a variety of categories, including F&B, childcare, lifestyle, beauty and home improvement. The Flipkart Boost program will provide brands with growth opportunities through their performance and customer tracking insights.
The program is said to have been successfully piloted with several brands earlier this year.
Speaking about the launch, Ravi Air, Senior Vice President and Head of Corporate Development, Flipkart, said, “With the Flipkart Boost program, we want to nurture growing customer-focused businesses by providing relevant advice. Investor networks, market intelligence, scalability programs, and marketing engagements.
The D2C sector in India is currently valued at 44 44.6 billion and is expected to be valued at 100 100 billion by 2025.