The supermarket giant Sainsbury’s has made a big announcement to shoppers about the price of its most popular items.
The retailer has said it will invest 50 50 million in the price of its products in the move, which will make dozens of popular items cheaper for buyers.
Supermarket China said the move would reduce prices for 60 basic fresh produce, meat and dairy products by the end of the month.
This is the retailer’s latest move to “put the focus on the business center” and improve its price, amid ongoing competition between Germany’s discount rivals Oldi and Liddell’s customers. ۔
This has come to the fore since Sansbury launched its Old Price Match scheme earlier this year to bring down the prices of hundreds of items.
Sainsbury’s says the latest round of price cuts will come this week, covering daily necessities, including chicken, bacon, herbs and potatoes.
About 43 items will be reduced on July 7, with a total of 60 further cuts by the end of this month.
The retailer added that its current LD price match and price lock “have already made a significant difference and are getting good response from consumers soon”.
Ryan Bartlett, Sensbury’s Food Commercial Director, said: “We now know more than ever that we need to do more to deliver the great quality consumers expect from Sensbury at high prices.
“Our mission is to help everyone eat better and the reduction in prices is the latest step in showing how serious we are about delivering this promise to consumers.
“We hope this will help shoppers save on their fares and enjoy the coming month, including everyday items and instructional accessories.”
Sainsbury has seen tremendous sales over the past year as it unlocked the Corona virus during the lockdown.
Sales rose 7.8 percent for 12 months in March, although the business lost 26 261 million this year, followed by 48 485 million in code-related expenses.