Photos and videos uploaded by Microsoft users can be developed to enhance their security after news of a major new investment.
Computing giant KM12 Venture Capital Arm has announced that it is investing in Tropic, which offers photo and video authentication services.
Microsoft says such systems could be an important step in identifying and mitigating the growing threat. Deep Fax – Computer-generated or manipulated images that may be used for nefarious purposes.
Truepic, which is owned by James Wu of Microsoft. CalledThe “media-based authentication pioneer” appears to be verifying images using its Vision Digital Inspection platform, which promises to quickly verify reliable images.
It claims to have already verified millions of photos and videos from more than 150 countries using controlled capture camera technology.
The platform aggregates several high-integrity data fields for each file, after which manipulation traces are analyzed before being protected from cryptographic hashing. The system then seals all the data, along with auxiliary metadata which WU calls a “chain” that passes the files along the authentication pipeline to preserve the file before, during and after testing. ۔
When it comes to Deepfax, this means that any manipulation, whether the image itself or the metadata associated with the image, should be flagged immediately for the user.
The rise of Defax and the democracy of state-of-the-art image editing software have put pressure on both news and technology companies to deal with the spread of misinformation and visual deception.
“A range of technologies, from cheap counterfeit to artificial media, have reduced the barrier to creating reliable content with the naked eye.”
The company also offers Truepic Vision, an online library of “trusted visual documents” for businesses, with users such as Equifax, Ford and Transunion already signed up.
As part of M12’s investment, which led Tropic’s Series B funding round, Woo will join Tropic’s board.
Tropic and Microsoft have already worked together in 2021, of which they are a part. A new alliance The goal is to reduce online content fraud.