In May 1974, Roger Ice got his first television job as a PR consultant for a flying network called TVN, set up to counter the perceived liberal consensus of the Big Three. Isles, despite his inexperience, will be promoted to news director four months later. Below, in a 1973 programming memo, Nixon’s former aide and film director, Bruce Harchensohn, explained how TVN could bring television news tricks and traps to the brink of conservatism.
We can send a newsman and a cameraman to the capital and talk to the congressman or senator about the “story.” If Congressman or Senator agrees, we can make news immediately. Most agree. This is an opportunity to be seen and heard. If it doesn’t turn out [the way we] Wanted, we can throw it away.
The clearest example of this was selected for interviews with congressmen and senators who have been accused during their tenure of office against President Cancun. At the beginning of the allegations, when there was a balance of opinion in Congress, the viewer got a balanced selection of people selected for the interview. On time [Watergate special prosecutor] Archibald Cox was fired, there were 19 congressional attacks on the networks and two defenses, although he was not a representative. Within days, Walter Crockett had an eleven-minute interview with Archibald Cox CBS Evening News, Without a protector.
This means that the presentation is showing “all aspects” of a particular story when, in fact, the balance is inclined.
On the 1974 Vietnam Veterans Day, CBS coverage of the event consisted of three parts. The first was a ceremony at Arlington National Cemetery, the second was a Vietnamese veteran disagreeing on Capitol Hill, and the third was the story of a veteran whose face was embroiled in the Vietnam Conflict, and who faced horrific and unjustified distress. Had fallen With veteran management. This gave the audience three stories “with reference to Vietnam Veterans Day”, one favorable and two inappropriate. The favorable story and the first unpleasant story (the ugly ones on Capitol Hill) were really news of the activities carried out in recognition of Vietnam Veterans Day. The third story, which upset the balance, was not a news story, but a story that was reported months before this newscast.
Observer speculations that are realistic.
Although the words are arranged and the periods are in the right places to separate information from speculation, the ultimate effect of this technique is to achieve a specific goal.
Dean Schuerr summed up his report on the CIA on October 18, 1974, saying: “The era of covert operations is not over, it is developing now. There is reason to believe that right now, They are working on emergency plans if demanded for any of the world’s volatile regions. Portugal, Spain, Italy, the Arab oil states could be the next targets. The last sentence was definitely speculation and these words Together “maybe” but because of the specificity of the named nations and regions, the audience’s impression was that Daniel Shore was reporting the facts.
Catch-framing is a hidden word and an audio technique that television news has smoothed out with the use of easily memorized catch-frees that, in fact, seem realistic despite the editorial writing.
The words “Saturday Night Massacre,” “Mysterious Warning,” “Operation Kander,” and “Watergate” itself, were used to refer to any irrelevant allegations against the administration using a word where known fines. Take action In fact, it took place.
As a pretty girl in the crowd or as an interviewer can do wonders in influencing a particular point of view. It can be used at will.
CBS coverage of the May 1970 anti-Cambodian attack demonstration. It was as if all the beautiful girls were against it, and all the ugly ones were against it.