The report, produced by online consumer safety group Digital Citizens Alliance and anti-piracy firm Whitebelt Solutions Ltd., is the result of a year-long investigation into the piracy industry, specifically to determine if it is advertising revenue. How does it produce
“While piracy directly harms creators and others who lose revenue when their content is stolen, the impact is far greater than the entertainment industry. In front of users who use piracy websites and apps. The probability of coming is three times higher. MalwareNote the authors of the study.
In addition to harming content creators and consumers, piracy also affects the reputation of brands that appear on illegal websites.
Google’s unintentional role.
Digesting the Comprehensive Report, Bloomberg According to reports, the report is based on monitoring the advertising revenue of about 6 6000 websites and 900 apps that host pirated content between June 2020 and May 2021.
According to its analysis, big brands account for about 44% of ads on pirate websites and 24% of ads on pirate apps, with Amazon, Facebook and Google being the largest companies.
The bulk of the ads, though not from ads, are sponsored content with clickable headlines.
Interestingly, the report also highlights the unique role of Google’s “800-pound Gorilla” in the online advertising space in the world of piracy advertising.
“Despite having a sophisticated and dedicated program to protect advertisers and prevent illegal publishers from advertising, Google is a key partner in the piracy ecosystem, both for advertising and for piracy websites and apps. For third-party brands on piracy apps as an ad-tech enabler that pays, and facilitates ad space, “the report said, adding that Google has the potential to prevent advertising revenue from reaching illegal websites. Has knowledge and skills.