Ever since the MI and Redmi brands split, Xiaomi has been the focus Premium class of smartphones It has become clear. In 18 months, the effort is already bearing fruit as the company announces strong growth figures in its new portfolio.
In early 2020, Xiaomi announced its sub-brands, viz. MI, Redmi and Poko will be distributed to complete the different parts. This meant that Redmi would focus on bringing affordable products, Poko takes care of gaming, and MI would gradually help Xiaomi establish its presence in premium parts.
It started with the beginning Xiaomi Mi10 In 2020, the year after the MI10T series. This was the first time that Xiaomi launched more than one smartphone in India worth more than Rs 20,000. This trend continued in 2021, where in just six months, there are already five premium MI devices on the market. It’s like Redmi this year.
In a virtual press conference, Xiaomi announced that its market share has increased by about 88% to Rs 20,000 to Rs 45,000. With a share of about 14%, MI is now the third largest and fastest growing brand in the premium segment.
#MI brand records supersonic growth! – Fast-growing premium smartphone brand 🚀 14% market share in the 20-45K segment 🚀 Now a great premium brand, it’s a great start. But we need to keep working hard. “Mail to go before bed” 🙏 I ❤️ # Xiaomi pic.twitter.com/K32Bc9bfKzJuly 6, 2021
This growth indicates that Xiaomi was not as affected by general and related concerns as “Who will buy a premium phone from MI?Or who will buy a premium phone in the midst of an epidemic? “Other reasons for this growth include the steady increase in the average selling price of smartphones in India, better offline presence, increased online shopping during epidemics and much more.
In his view, it looks like more MI devices will come to India in the future, as the category has now proven itself. He confirmed that the price of MI smartphones will be more than Rs 20,000, but there may be some overlap with Redmi devices.
Xiaomi has also been successful in the premium TV and laptop segment MI QLED TV 75 And MI Notebook 14 Horizon Edition Are the best sellers in their respective categories. Home entertainment and laptops will continue to be the focus of the coming era.
When asked about special premium devices from India, Manu Kumar Jain explained that this segment is very small in India right now, but the cost of R&D is very high, which will greatly increase the price of the phone.
When Xiaomi The MI11 Ultra is on sale tomorrow (July 7), it will officially enter the Indian super premium smartphone segment.