WHS Smith has acquired 18 retail stores at UK airports for its ‘in motion’ technology and equipment business.
Travel stores at airports and train stations have long been a source of growth for the company, which began as a news agent in the 1700s before diversifying into other areas of retail.
The acquisition of these US-based motions in 2018 was aimed at strengthening this business sector and expanding it to markets outside North America, including the United Kingdom.
WHS direction retail
Most of the 17 sites evacuated by Dixon Carphone, which closed 25 Dixon travel outlets during the epidemic, are located in major centers such as Heathrow, Stansted, Manchester, Luton, Birmingham and the East Midlands.
Dixon Carphone was seemingly undisputed that passenger levels would return to a level high enough to support stores, but otherwise WHSmith makes things clear.
It says stores will enhance the US market experience of these motions and offer a combination of superior customer service and premium products to the liking of Apple and Samsung. It expects the stores to generate 60 million a year in a “fully healed travel environment.”
In addition to these motion stores, WHS Direction is looking to open other stores in all markets in the near future.
“Going forward, we see more opportunities to win additional WH Smith stores at airports and hospitals, and we are in a good position to revive the travel market and increase the number of passengers,” he said.